Posted by ketyung
on May/21/2009
at 5:27 am
Orange has always wanted to promote green chargers for mobile phones. The latest charger announced by Orange is the Power Pump charger which comes in the form of a common air pump that is used for setting up a camp.
The Power Pump charger harnesses the kinetic energy from an air bed foot pump, a usual piece of camping equipment, which in turn drives a turbine to produce electricity for juicing up your mobile phones and other gadgets. The Orange Power Pump charger is definitely useful for campers, especially handy during emergency when the mobile phone is out of battery, where this charger can be useful to fill your mobile phone with juice and lets you communicate with the outside world for a rescue. More about it in the press release below:
London, 20 May 2009. Orange today unveils a compact mobile phone charger prototype, the Orange Power Pump, a lightweight unit powered by sheer legwork that will ensure festival goers at Glastonbury this summer never lose contact with their friends on site.
The Orange Power Pump, created by GotWind, the renewable energy experts, harnesses kinetic energy from an air bed foot pump, a standard piece of camping equipment, which in turn drives a turbine within the Power Pump. This energy is then converted into an electrical current which can re-charge your mobile phone. Orange will be showcasing the Orange Power Pump at this year’s Glastonbury Festival, taking place at Worthy Farm, Pilton, Somerset, from 24th – 28th June.
A compact camping accessory which fits all handsets, the Orange Power Pump measures 154mm by 129mm with a height of 47mm making it no bigger than a packet of Wet Wipes, is lightweight and easy to fit into your rucksack. Encased in sleek black housing, the turbine can generate enough energy to power 5 minutes of call time in the time it takes to inflate a pillow.
Following the success of 2008’s Dance Charger and Recharge Pod, Orange have continued to work with GotWind to create the Power Pump, which is the result of Orange’s lengthy research into innovative eco-technology that builds on learnings from past Glastonbury inspired designs. In keeping with the green ethos of the festival, the Power Pump uses clean and renewable energy to ensure music lovers stay connected on site.
GotWind Managing Director, Dave Pain, said: “GotWind have worked with Orange for a third year to create yet another groundbreaking festival accessory that is sure to become a must have when packing your rucksack.”
Ian Smith, Head of Sponsorship, Orange UK said, “As Official Communications Partner of Glastonbury we pride ourselves on creating innovative, fun and ecologically aware products which enhance the Glastonbury experience by allowing festival goers to stay in touch with their friends onsite.”
Glastonbury continues to provide a fantastic test-bed for new product development. Past innovations from Orange have evolved from the Text Me Home Dome in 2004, which allowed festival goers to text their tent to make it glow, helping them locate it after a hard days partying, to 2005’s Orange Pic Stick, a telescopic phone holder trialled to elevate your phone above crowds for the best shot of the stage, to 2008’s Dance Charger, designed to capture kinetic energy created by dancing.
For festival goers needing to kick back, relax and recharge their batteries, the Orange Chill ‘n’ Charge tent will be at Glastonbury again this year providing 600 mobile phone charging points, free internet access and live music. The Orange Chill ‘n’ Charge tent will be open from Friday to Sunday, 10am-10pm.
For all the latest updates from the field go to www.orange.co.uk/glastonbury, which will be relaunching at the end of May. For more information about Glastonbury Festival go to www.glastonburyfestivals.co.uk
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