It’s a cool and brand new idea that has been proposed by a Deodorant company, Right Guard, creating the new kind of advertisers called pitvertisers. Pitvertisers are those busy mass-transmit commuters who are stuffed in a overly crowded commuter train everyday.
While you’re stuffed in a overly packed commuter train, you’ll have one of your hands holding the support hanger or safety bar above, in order to keep yourself balancing well, leaving one of your sweaty armpits exposed to other passengers who’re surrounding you. You’d have noticed that their eyes somehow pretty often fall on your armpit, especially when it’s sweaty. Maybe the kind of strange smell that attracts them to pay little attention on your armpit.
This definitely proves the armpit is pretty effective to pull the attentions of others. Right Guard, a deodorant company has rolled out the armpit TVs, which are to be attached to the sweaty armpits of those commuters. Imagine, when there is a TV attached to it, others around will surely have their eyes on it.
Of course, displayed on the armpit TV is the commercial of promoting their deodorant products. The company has rolled out the armpit TVs and tested in the London Underground. I personally think this should be effective enough to help sell their deodorant products. Anyway, it’s fun!
via [coolest-gadgets]
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