This is a good idea of making use of touch-screen technology to tackle window shoppers. Mr Ralph Lauren is converting a large window at its London flagship store into a giant touchscreen, to give you a different kind of “window shopping experience”. When you’re still wandering around in front of the big window of his shop, without clicking your mind to make any purchase at all. Be sure, you won’t mistakenly touch his big and touch-sensitive window, else you’ll have no choice just to make payment! It works more or less like the Microsoft coffee table, which is a 78-inch window is coated with touch-sensitive foil and having a hidden projector that beams the images onto it. It allows passers-by to browse through catalogs and make purchase and even get some tennis tips. Purchases are paid via phone or email later. Well, this installation is to coincide with the Wimbledon tournament and will be disabled in July. So, no worry, it’s not a setup to trap window shoppers!
via [Engadget]
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