The newly launched Microsoft backed ZenZui‘s mobile web browser allows you to have different web browsing experience on your phone. It allows you to have up to 36 different website widgets. The widget is the small window loaded with web content that is optimized for your mobile, which you can interact with it by zooming into it for further detail. The ZenZui browser comes with a 6×6 grid of widgets, where you can surf over, pan and zoom around for all the 36 website widgets. You can zoom all the way into one widget and as far out as a 4×4 grid of widgets. Zooming and panning around the widgets are by the use of touch screen if your phone is equiped with one else only by the number pad.
Currently, the 36 included widgets services are provided by ZenZui‘s content partners, such as Zillow, Eventful, Kayak, OTOlabs, Avenue A, Razorfish and Traffic.com. The widgets providers or developers will be monetized by selling ads. And the ads will charge the advertizers by the common CPM/CPA method, which is CPZ (Cost Per Zoom) here. Which means the more the users zoom into their ads, the more the advertizers need to pay to ZenZui. The ad revenue will be split to these widgets developers to encourage the development. ZenZui is hoping to make its browser be able to load up to 1,000 widgets.
The ZenZui‘s ZUI (Zooming User Interface) was initially an R&D project at Microsoft’s Redmond Lab, and was spun off into its own company. It’s now in partnership with Microsoft and also received $12 million funding from few investors, with Microsoft retaining a stake in the company.
Website: ZenZui.com via [TechCrunch]
April 3rd, 2008 at 8:22 am
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