Subscriber number is now available with Google Reader

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You’d have noticed that there was a little rise of your subscriber number of your FeedBurner feed. TechCrunch even has a double up of its subscriber number. It had around 140K subscribers about a week ago, but now has raised to 270K! This is due to Google has announced that it will begin reporting the number of subscribers any RSS feed has through Google Reader and Google Personalized Homepage.

FeedBurner requires reporting from feed reader vendors in order for their subscribers to be counted. The Google announcement is good news. Additionally, Feedburner also offers statistics including the number of subscribers who actually view your feed and click throughs on individual items.

Publishers can expect to see their Feedburner subscriber numbers include Google Reader numbers Saturday morning but the real difference will be most noticeable on Tuesday or Wednesday when Feedburner numbers hit their weekly peak.

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